Expert guidance on protecting your brand, trade mark case studies, and the latest in intellectual property law.
Outdoor apparel giant Patagonia has built its brand over five decades. When drag performer and environmental activist Pattie Gonia moved to trade mark her stage name, Patagonia responded with formal legal action. This case illustrates the tension between artistic expression and brand protection.
The UGG trademark dispute underscores the importance of understanding global intellectual property laws. This ongoing legal struggle highlights the complexities of trademark law.
Establishing a strong brand identity and securing its future is vital to long-term business success. That's where trademark monitoring services come into play.
Intellectual Property protection is essential for the success and growth of your brand. As a small business, your trade marks are valuable assets.
When you think about what makes your business valuable, you might immediately think of your customers, your products, or your staff. But what about your name, your logo?